Me: Can I ask why?
Business: Just never really thought about it to be honest.
Me: Right. Now that you are thinking about it, do you think you’ll set up a Business Instagram account?
Business: Erm, no probably not. We advertise our products online and our customers probably aren’t on Instagram.
Me: Instagram has 1 billion monthly users so I reckon you have 1 or 2 potential customers on there…But let’s forget about customers for a second, what about potential new candidates?
Business: Instagram… to get candidates? We use Job boards and LinkedIn. Why would we use Instagram?
Me: Job boards will only have active candidates on there. Instagram is a great way to interact with passive candidates too.
Business: But it’s all pictures, we can’t tell candidates anything important about us with pictures.
Me: The human brain actually processes pictures 60,000 times faster than text, so pictures are a great way of pushing out a message to candidates. You’ll be able to highlight your culture better than you ever could ever put in text. Plus it’s not just pictures, its videos too.
Businesses: Videos? What’s so good about videos?
Me: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text. Active candidates are exposed to so much information during their job search, videos are a great way to get a message to resonate with them. Plus, passive candidates will see these videos too, getting your business on their radar!
Business: People on Instagram won’t want to follow a business though, they just want to follow dog meme accounts and Kylie Jenner.
Me: Actually 80% of people on Instagram follow some business accounts.
Business: Oh. So you really think this Instagram thing will help us attract candidates to us?
Me: Most definitely. With its vast amount of users , you’ll have access to loads of potential candidates, plus active candidates use it during their job search to check you out.
Business: Really? Candidates are looking on Instagram when applying for jobs?
Me: Oh yeah.
Me: Are you going to create one then?
Me: Did I mention it’s a free way of attracting the best and relevant candidates?
Business: **Stops talking, goes on phone and sets up instagram account**.
Social Media is becoming a vital tool for attracting talent to your organisation. Here at Knowit we specialise in helping our clients attract the best talent to their organisation through the use of online methods such as social media but also so much more . Reach out to learn how to attract, build and sustain your Product Development teams.